Archive
Monthly Archives: April 2016

The Positive Power of Negative Preparation

Dan Kennedy teaches a concept he calls “The Positive Power of Negative Preparation.” If you take this teaching to heart and REALLY put some effort into applying it in your business, you will definitely increase your closing percentage. Negative Preparation is simply preparing for the negative responses you might hear about your sales pitch. Some common negative […]

4 CTA Types (To Sell Anything You Want)

What do you think of when I say “Call To Action?” If you’re like most entrepreneurs – myself included – you think of that buy button that’s hanging out on your sales pages. But sales copy is for more than simply money-to-pocket transactions.  In fact, we’ve identified FOUR things that you might ask your customers […]