Monthly Archives: February 2017

The Anatomy of a Killer Headline

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Getting started is often the hardest part of writing sales copy. You must avoid blank page syndrome at all costs! But who can handle the pressure? After all the whole “will they even read what you wrote” thing hinges on the quality of the headline. In fact … Studies show that 8 out of 10 […]

Marketing “Rules”

You may or may not know that there are “rules” of engagement when it comes to how your marketing looks.  My air quotes are there because I’m in the “rules are made to be broken” camp.   You too? Perfect.  We’re on the same page. But speaking of pages … There are some rules that […]