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Monthly Archives: February 2017

How to Captivate Your Prospects and Keep Their Attention

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http://flyingsquidstudios.com/files/”http://twitter.com/flyingsquidla So they consume your entire sales message … and buy! Three things need to happen before you can ever solve problems for the people you mean to do business with.   If you don’t do these three things BEFORE you ever get to the “here, buy my thing” part of your sales message … well … NOBODY’S […]

The Anatomy of a Killer Headline

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Getting started is often the hardest part of writing sales copy. You must avoid blank page syndrome at all costs! But who can handle the pressure? After all the whole “will they even read what you wrote” thing hinges on the quality of the headline. In fact … Studies show that 8 out of 10 […]

Marketing “Rules”

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You may or may not know that there are “rules” of engagement when it comes to how your marketing looks.  My air quotes are there because I’m in the “rules are made to be broken” camp.   You too? Perfect.  We’re on the same page. But speaking of pages … There are some rules that […]