Category Archives for "Campaigns & Funnels"

How To Take The Icky Feeling Out of Selling

I know a guy who kills it online but he is downright uncomfortable selling one on one. He makes money hand over fist using the types of funnels I write for my private clients. Yet when it’s time for a phone conversation, he clams up and doesn’t know what to say. He tells me that […]

The Anatomy of a Great Offer

The whole reason you’re writing sales copy in the first place is to get the sale.  Am I right, or am I right? Your offer is going to be what entices your customer to take action RIGHT NOW.  It’s what your prospect will use to justify their decision to purchase or not to purchase.  And […]