Category Archives for "Copywriting"

The Anatomy of a Killer Headline

Getting started is often the hardest part of writing sales copy. You must avoid blank page syndrome at all costs! But who can handle the pressure? After all the whole “will they even read what you wrote” thing hinges on the quality of the headline. In fact … Studies show that 8 out of 10 […]

Marketing “Rules”

You may or may not know that there are “rules” of engagement when it comes to how your marketing looks.  My air quotes are there because I’m in the “rules are made to be broken” camp.   You too? Perfect.  We’re on the same page. But speaking of pages … There are some rules that […]

Does Your Website Follow These Direct Response Rules?

Are You Following Direct Response Rules on Your Website? We’re pretty hardcore about using direct response principles in our marketing. So we’re not really going for direct response-ish. We’re going for FULL ON, direct response all the way. Perhaps, someday, I’ll write another post about why we love direct response so much. For now, suffice […]

The Positive Power of Negative Preparation

Dan Kennedy teaches a concept he calls “The Positive Power of Negative Preparation.” If you take this teaching to heart and REALLY put some effort into applying it in your business, you will definitely increase your closing percentage. Negative Preparation is simply preparing for the negative responses you might hear about your sales pitch. Some common negative […]

4 CTA Types (To Sell Anything You Want)

What do you think of when I say “Call To Action?” If you’re like most entrepreneurs – myself included – you think of that buy button that’s hanging out on your sales pages. But sales copy is for more than simply money-to-pocket transactions.  In fact, we’ve identified FOUR things that you might ask your customers […]

Get Your Prospects To Say “YES”

For all the work you do on social media, your website, landing pages, and blog posts driving traffic to your offers, if you’re like many entrepreneurs, your sales (or lack of them) come down to phone conversations. If you have no process and no structure to those conversations, you’re leaving your profits to chance, and you might […]

Do You Know How To Hire A Good Copywriter?

Here’s How To Find The Super Hero Talent To Grow Your Business By Leaps and Bounds At the risk of revealing that I’m about to pitch our Ask ACE done-for-you copywriting services, not all copywriters are created equal. There are some big differences between copywriters, and it’s important that you know the kind of help […]