Category Archives for "Sales Copy"

The POWER of A Targeted Direct Response Marketing Campaign

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You’ll feel like a superhero once you get a targeted campaign working to bring you business (over and over and over again).There’s a mass movement toward “content output” as a means of driving business that I’d like to weigh in on and offer my perspective. I want you to examine what’s really bringing dollars through the […]

The Anatomy of a Great Offer

The whole reason you’re writing sales copy in the first place is to get the sale.  Am I right, or am I right? Your offer is going to be what entices your customer to take action RIGHT NOW.  It’s what your prospect will use to justify their decision to purchase or not to purchase.  And […]