Category Archives for "Sales Psychology"

The Positive Power of Negative Preparation

Dan Kennedy teaches a concept he calls “The Positive Power of Negative Preparation.” If you take this teaching to heart and REALLY put some effort into applying it in your business, you will definitely increase your closing percentage. Negative Preparation is simply preparing for the negative responses you might hear about your sales pitch. Some common negative […]

4 CTA Types (To Sell Anything You Want)

What do you think of when I say “Call To Action?” If you’re like most entrepreneurs – myself included – you think of that buy button that’s hanging out on your sales pages. But sales copy is for more than simply money-to-pocket transactions.  In fact, we’ve identified FOUR things that you might ask your customers […]

Get Your Prospects To Say “YES”

For all the work you do on social media, your website, landing pages, and blog posts driving traffic to your offers, if you’re like many entrepreneurs, your sales (or lack of them) come down to phone conversations. If you have no process and no structure to those conversations, you’re leaving your profits to chance, and you might […]

How To Take The Icky Feeling Out of Selling

I know a guy who kills it online but he is downright uncomfortable selling one on one. He makes money hand over fist using the types of funnels I write for my private clients. Yet when it’s time for a phone conversation, he clams up and doesn’t know what to say. He tells me that […]