Alyson Lex
Author Archives: Alyson Lex

4 CTA Types (To Sell Anything You Want)

What do you think of when I say “Call To Action?” If you’re like most entrepreneurs – myself included – you think of that buy button that’s hanging out on your sales pages. But sales copy is for more than simply money-to-pocket transactions.  In fact, we’ve identified FOUR things that you might ask your customers […]

How To Take The Icky Feeling Out of Selling

I know a guy who kills it online but he is downright uncomfortable selling one on one. He makes money hand over fist using the types of funnels I write for my private clients. Yet when it’s time for a phone conversation, he clams up and doesn’t know what to say. He tells me that […]

The Anatomy of a Great Offer

The whole reason you’re writing sales copy in the first place is to get the sale.  Am I right, or am I right? Your offer is going to be what entices your customer to take action RIGHT NOW.  It’s what your prospect will use to justify their decision to purchase or not to purchase.  And […]