Your 4th Quarter Business Growth Opportunities

Have you given up on creating big wins in your business this year because we’re already into Q4 and you haven’t planned anything yet?   Don’t give up.   It’s not too late!  You are still very much “in the game” for 2016.   In fact, if you employ the right resources you could execute […]

Your First 3 Revenue Opportunities in 2017

Believe it or not, it is time right now to start thinking about what you’ll offer and do to grow your business in the first quarter of next year.  NOW is the time to work on that stuff. If you’re currently in the weeds, don’t worry.  This does not have to be a long, drawn […]

Does Your Website Follow These Direct Response Rules?

Are You Following Direct Response Rules on Your Website? We’re pretty hardcore about using direct response principles in our marketing. So we’re not really going for direct response-ish. We’re going for FULL ON, direct response all the way. Perhaps, someday, I’ll write another post about why we love direct response so much. For now, suffice […]

The Positive Power of Negative Preparation

Dan Kennedy teaches a concept he calls “The Positive Power of Negative Preparation.” If you take this teaching to heart and REALLY put some effort into applying it in your business, you will definitely increase your closing percentage. Negative Preparation is simply preparing for the negative responses you might hear about your sales pitch. Some common negative […]

4 CTA Types (To Sell Anything You Want)

What do you think of when I say “Call To Action?” If you’re like most entrepreneurs – myself included – you think of that buy button that’s hanging out on your sales pages. But sales copy is for more than simply money-to-pocket transactions.  In fact, we’ve identified FOUR things that you might ask your customers […]

Get Your Prospects To Say “YES”

For all the work you do on social media, your website, landing pages, and blog posts driving traffic to your offers, if you’re like many entrepreneurs, your sales (or lack of them) come down to phone conversations. If you have no process and no structure to those conversations, you’re leaving your profits to chance, and you might […]

Do You Know How To Hire A Good Copywriter?

Here’s How To Find The Super Hero Talent To Grow Your Business By Leaps and Bounds At the risk of revealing that I’m about to pitch our Ask ACE done-for-you copywriting services, not all copywriters are created equal. There are some big differences between copywriters, and it’s important that you know the kind of help […]

How To Take The Icky Feeling Out of Selling

I know a guy who kills it online but he is downright uncomfortable selling one on one. He makes money hand over fist using the types of funnels I write for my private clients. Yet when it’s time for a phone conversation, he clams up and doesn’t know what to say. He tells me that […]